With a foundation in advertising metrics, media planning, and consumer research, I bring a fresh, data-driven perspective to strategic media buying and brand storytelling.
Trained On Leading Platforms:
I am Syeda Kulsoom Jaffari, an aspiring media strategist and brand planner currently pursuing my degree in Advertising and Marketing. My expertise spans strategic media planning, integrated campaigns, advertising metrics, and consumer research. I have hands-on experience with industry tools like Comscore, Clear Decisions, Coomb Navigator, MyMetrix, and Instar. I’m also proficient in SEO, creative content planning, and marketing platforms like Hootsuite, Adobe Creative Suite, HubSpot, and Salesforce. With a keen interest in data-driven media strategy and impactful storytelling, I strive to deliver campaigns that are not only innovative but deeply aligned with audience behavior and market insight.
A snapshot of my skills, experience, and creative journey all in one place.
Everything has a Strategy. Story. Impact.
Where Ideas Meet Execution and Where Every Brand Has a Story Here's Mine, Take a look Through My Creative Journey
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