Strategic Media Tools
Blocking Chart
Objective:
Develop a cross-platform media schedule aligned with campaign goals
Allocate budget efficiently across time slots and channels
Ensure continuous brand visibility throughout the campaign
Challenges:
Balancing frequency and reach within limited budgets
Coordinating overlapping platforms and time frames
Maintaining consistency across traditional and digital media
Conclusion:
Created a well-balanced media flowchart to guide execution
Improved message delivery timing for better audience retention
Delivered a plan that optimized both cost and impact
ComScore
Objective:
Measure cross-platform media usage and performance
Understand consumer behavior across digital ecosystems
Use analytics to inform media buying decisions
Challenges:
Interpreting large-scale multi-channel data
Filtering insights relevant to specific target demographics
Connecting analytics to actionable media outcomes
Conclusion:
Identified high-performing platforms and audience trends
Used insights to refine media spend and optimize reach
Strengthened data-driven approach to planning
CommB Navigator
Objective:
Identify audience segments using psychographics and demographics
Map consumer attitudes to product categories
Inform media targeting with deeper behavioral insight
Challenges:
Navigating complex segmentation variables and datasets
Selecting relevant clusters for campaign alignment
Translating abstract data into practical media actions
Conclusion:
Built refined target personas for precise media planning
Enhanced audience relevance in content and channel selection
Supported strategic decisions with data-backed profiles
Salesforce - CRM
Objective:
Create and manage accounts and leads in a CRM environment
Simulate real-time sales pipelines and client interactions
Understand customer journeys and data tracking
Challenges:
Learning CRM navigation and workflow automation
Managing lead stages and client records efficiently
Customizing sales paths to reflect different buyer needs
Conclusion:
Successfully built a lead-to-close funnel using Salesforce tools
Gained practical CRM experience for B2B and B2C use
Developed confidence in managing business development workflows